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Whether you come in to the factory, send us an email, or talk to us on the phone, we will do our best to help design the frame you require. Our experienced staff will go through possibilities and offer some suggestions to help you make the best decision for your photo or poster needs. If you find yourself asking “Where can I find a picture and photo framing shop near me?” our Melbourne-based picture framers in the northern suburbs are experienced in a range of areas, making us the perfect fit.


Our photo and poster framing experts have the ability to complete jobs ranging from single custom projects to wholesale bulk orders. We undertake corporate projects too, and will also cater to training or achievement certificates for any employee or business.

For quality memorabilia or poster framing in the Melbourne CBD – including large frames, wooden frames, black frames, custom mirror – choose The Picture Factory. Call (03) 9459 1777 or submit an online enquiry form.

20 years experience

As one of the leading frame shops in the country, our company has redefined photo frames in Australia; customising photos, memorabilia, tapestries and certificates in West Heidelberg for over 20 years.

The Picture Factory is a family-owned and operated business that started life in 1991 as a small custom photo framing business in Melbourne, offering quality products to clients across the country.

Our staff are loyal and are now second generation, growing along with the business and possessing a rich knowledge of the industry, our services and solutions that meet the needs of all of our clients.

Today, though our expertise have expanded, we remain committed to delivering a personalised service. In fact, we are proud to state that our first customers remain loyal and return time and time again.

Our little company has grown, though, and our experience now covers a raft of services including; custom picture framing and mats, standard items, block mounting, personalised mirrors, memorabilia and certificate framing, wedding frames, poster frames, mat cutting and laminating.

We can create products from bulk corporate products to individual block mounting, and apply the same level of experience and custom services to all ends of our business.

If you are after something truly unique, we have created unique certificate and memorabilia frames for customers and companies as well as custom mirrors for large organisations like Tabcorp, Just Group and Toennjes.

All delivered with the same friendly, family-centred level of care as we delivered when we first opened the doors back in 1991. As a result, we’ve earned our name as a reputable brand for end-to-end services for all of Melbourne.



Frequently Asked Questions

Our designs are the perfect way to display your memories. For the truly special moments, you don't want to have to go digging through a cupboard of albums to find the memory you're after. You want to have them surrounding you in your home, where you can see them.

These picture displays are made with a range of high-quality materials to suit your taste and style. We can design them to suit your personal specifications to match the look of your home, so you’ll be surrounded by meaning and memories every day.

Photos and paintings aren’t the only things you can display – think about all the special mementos and treasured keepsakes that you hold dear. What about your baby’s first handprints or footprints, or a pressed flower from your wedding day? (Perhaps even the confetti?)

That ticket stub from your first date, or the jersey you wore that day at the footy? You worked hard for that degree – don't store the certificate away in some drawer; why not display it for all to see with a distinguished design that expresses the hard work you put into achieving it?  

We can customise our designs to your specifications. They can be constructed to fit multiple photos and objects all within the same frame, in a variety of patterns. 

You’ll just need to keep in mind that there are standard measurements for the viewing window within for example 4 x 6 inches, 5 x 7 inches, 5 x 8 inches – or A2, A3, A4, etc. Remember, it’s important to measure up the space you’ll be hanging it in as well to make sure it will fit. 

Starting as a family-owned business in 1991, The Picture Factory began offering services to clients all over Australia. In the years that followed, we started expanding our services to offer memorabilia framing, personalised mirrors and custom solutions for any occasion.

All the way through, our focus has been to offer high-quality of their products and solutions, ensuring that every customer experience is a personalised one.